Meet Lloyd

Hello! I’m Lloyd—a British-born, US-based marketing and media leader with over a decades’ experience advancing brands in sports and culture through strategy, creativity, and innovation.

As Head of Media Network for Red Bull in the Midwest, I lead an 11-person multidisciplinary team—spanning content, creator marketing, and communications—crafting integrated storytelling in sports and culture across the entire partner, earned, shared, and owned channels ecosystem to drive meaningful brand engagement and growth.

Before Red Bull, I worked in-house for iconic brands and major sporting events, including Converse and the London 2012 Olympic Games; at acclaimed creative agencies; and as an independent consultant for forward-thinking companies such as Klarna, Acast, and Discogs.

Outside of work, I’m a vinyl record collector—always hunting rare records that tell unique stories, much like the brands I work with.

If you're a business, brand or agency aiming to make an impact in culture, sports, or beyond, let’s connect—I’d love to chat! You can reach me at lloyd (at) lloydgevans.com

Lloyd

Experience

  • Red Bull, Chicago - Head of Media Network (Apr 2021 - present)

  • Lloyd Evans, New York - Brand Strategy Consultant (Dec 2019 - present)

    • Direct clients: Klarna, Acast and Discogs. Agency partners: Virtue (Pernod Ricard) and SYLVAN (Amazon), North Six and Trippant.

  • Matte Projects, New York - Strategy Lead (Apr 2017 - Dec 2018)

    • Clients: AB InBev, Adidas and Marriott

  • Converse, London - Energy Marketing UK Lead (Jan 2015 - Dec 2016)

  • Various, London - Account Director (Oct 2012 - Dec 2015)

    • Select agencies / clients: Leo Burnett / Mercedes-Benz; M&C Saatchi / Reebok; Pitch Marketing Group / FootLocker and NBA; TVC Group / 2XU, Jaguar Land Rover

  • London 2012 Olympic Games (LOCOG) - Press Officer (Aug 2010 - Sep 2012)

Industries and Clients

Beer and Spirits: Kirin Beer (AB InBev); Grey Goose (Bacardi Martini)

Fashion: Converse; Foot Locker

Sport and Lifestyle: Adidas; Nike; NBA; Reebok Classic

Technology: Amazon, Klarna

Travel and Hospitality: Marriott Luxury Hotels, Related Group

Recognition

In my role as Senior Press Officer for the London 2012 Olympic Games, I was recognized with a number of awards including Campaign of the Year (PR Week Awards); Gold Stevie for Corporate Communications Team and Crisis Management Recognition award (Stevie Awards) and Best Use of Media Relations (CIPR Excellence Awards)

In addition, I collaborated with key global sponsors like Visa, Coca-Cola, and P&G, supporting their award-winning Olympic marketing campaigns that earned Clio Sports Awards including: Cannes Lions Grand Prix (Coca-Cola and P&G); Clio Sports Gold for Coca-Cola's “Move to the Beat”; Clio Sports Silver for P&G's “Thank You, Mom”and Clio Sports Bronze for Visa's “Go World”

Additionally, Leo Burnett, M&C Saactchi and Pitch Marketing Group are some the most acclaimed agencies in advertising (2013 to 2015).

Most recently I was part of the Red Bull team that brought to life the ‘Race to Miami’ content piece, recognized with a Sports Emmy (2023).